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Business owners, data analytics specialists, and researchers all say the same thing: in a digital world, marketing is essential! To learn more about how marketing can help your small business, take a look at the section below. 

Does social media really help small businesses?

"Let’s start with one simple fact: your business needs a social media presence.

It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing."

Why is a marketing strategy important?

"Marketing is what drives sales; without sales, you don't make the money required to stay in business long-term.


As important as marketing plans are, many business leaders don't devote enough time and resources to them. Great leaders take the time to regularly develop marketing strategies and plan to build a company with a purpose. Marketing plans and strategies are important because they make sales easier for any business owner. When you target your ideal customer in a smarter way, you reduce the costs of marketing and increase your chances of converting leads into sales."

Kimberly Leonard, Author at   

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