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  • Alexis

social media - are you using it effectively?

Updated: Dec 14, 2021


 

When you first start looking into social media marketing, it can be intimidating. The thought of creating content can seem endless, but you really just have to know the basics. Social media is the most under-valued marketing tool hands down. Using social media sets a basis of communication with potential customers and more importantly, creates a sense of community.


One of my favorite Podcasts, ADHD for Smart Ass Women, had an expert Marketing and Social Media guest on the show named Kamden Hainsworth. She compared social media pages to a storefront and this visualization changed my life (I'm only being slightly dramatic.)



Imagine

You’re walking down the street and out of the corner of your eye - you spot the cutest little shop

that you just have to go in. You walk towards the door and you can see a little glimpse of their product. Then, a friendly owner greets you. You talk about your day, exciting plans, maybe shared interests. As you browse, they ask questions and give you tips or advice on the products.




All of this can be replicated by managing your social media to reflect the best parts of entering a store - building community. Interacting with the algorithm is an important part of building a community of customers and supporters.


You may also get a from the owner to go check out the bakery down the street. This is another part of building community. Find your small business community by looking at your own favorite shops! Do you have a favorite family-owned diner or macrame artist? Shout them out on your social media or offer to exchange services. Not only is it good for their business, but they may recommend you to a friend or customer later!


 

Below are some of the basic decisions you need to make along with recommendations supported by research, education, and experience





THE BASICS


  • Choose 1-2 social media platforms to focus your energy into.


  • Post on those social media platforms 3-4x a week.


  • KEEP. IT. SIMPLE. Not every post has to be top notch, and if you're type-A like me, perfectionism can get in the way. Posting anything at all is better than nothing.


  • Post with intent. How does what I post build community? How does it strengthen my relationship with my customers? Does this add value to their experience?


 


INTERACTING WITH THE ALGORITHM



How do I interact with the algorithm in a way that increases click rates and conversation?


Keep in mind that this is a basic starting point. Pay attention to which posts succeed the most to tailor this guideline for your own business.



What is the best time to post?

  • Instagram: Saturday and Sunday morning

  • Facebook: Tues, Wed, and Friday 9:00am - 1:00pm

  • TikTok: Tues, Thurs, Saturday 9:00am - 11:00am


Posting Period

  • 10 Minutes before: interact (like comments, swipe up on other people’s business accounts, comment back on people’s stuff)

  • POST!

  • 10 minutes after: interact again


 

CONTENT, BABY, CONTENT



The scariest part of posting is the overwhelming need for content. That’s where planning and organization is important. Don't be afraid to look at your favorite creators and accounts for inspiration!



  1. Look at the month view. If you commit to posting 3x per week, that is 12 posts total. You only need 12 content ideas.

  2. Google content ideas for your type of business. There are tons of ideas out there - and you only have to do the ones that you’re most comfortable with. Basic ideas include: a “behind the scenes look”, “what’s in my photography bag?” introducing your own “toolkit”, listing your products or services, teaching them something, sharing testimonials, and engaging with them as much as you can. I would recommend putting up polls, asking them to comment or swipe up on opinion-based content. For example, if you are a photographer you might post, “I can’t decide between these two edits (x/y), what do you guys think?”

  3. Schedule these 12 ideas ahead of time so that there is no rushing to post, you already know what you want to say!

  4. Now, once a week, you will create the content for the upcoming week. You might want to show a product photo on Tuesday, a motivational quote on Wednesday, and a “behind the scenes” picture of something you’re currently working on on Saturday.

  5. Have ALL of the details written out for each post and save them to your drafts. They will be there waiting, ready for posting day! Having your posts preplanned takes the stress out of posting.


Remember: Posting something is better than posting at all. We each have an inner critic and perfectionist that might make it hard to put yourself out there. You bring value to your service. Be proud and confident.


 

I hope you found this helpful! Of course, if you have any questions or concerns, don't hesitate to contact me!


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